Big brand strategy that small teams can execute.

NAMESAKE brings the strategic discipline of global brands to the good people building North Carolina's future.

Clarity from the inside out. Presence with those who matter most. Results that last.

What We Do Who We Are
What We Do

Five ways to work together.

Every engagement starts with a conversation and only moves to the work once we are clear on what is really going on. Click any service to see what's included.

01

Brand Strategy & Positioning

Get clear on who you are, what you stand for, and why people should listen. Positioning, messaging, and tone of voice fueled by research and insight.

Good for
Organizations that are scattered, unsure of what to say or how to say it.

Brand Strategy & Positioning

Includes
  • Brand positioning
  • Messaging frameworks
  • Voice and tone
  • Audience research
  • Competitive analysis
  • Brand architecture
  • Creative briefs
  • Naming and taglines
02

Campaign Strategy & Execution

A fundraising push, a program launch, a rebrand. We build the whole thing, from the strategic plan to the finished campaign across every channel.

Good for
Organizations with something big coming up that need the full picture handled.

Campaign Strategy & Execution

Includes
  • Go-to-market strategy
  • Integrated planning
  • Paid media strategy
  • Content development
  • Email marketing
  • Channel planning
  • Timeline and budget
  • KPI reporting
03

Social Media Strategy

Show up consistently, reach the audiences that matter, and build the kind of trust that turns followers into supporters. The strategy behind the post.

Good for
Organizations whose social feels disconnected and last-minute.

Social Media Strategy

Includes
  • Social media strategy
  • Platform strategy
  • Content calendars
  • Tone of voice
  • Content pillars
  • Templates
04

Fractional Marketing Leadership

Senior marketing leadership without the full-time salary. We embed with your team to guide the day-to-day and the bigger direction, and make sure it moves the needle.

Good for
Teams that need a strategic leader in the room but can't hire one full-time.

Fractional Marketing Leadership

Includes
  • Ongoing strategy and oversight
  • Team and vendor management
  • Agency management
  • Marketing audits
  • Workflow design
  • Performance reporting
  • Board presentations
05

Workshops & Speaking

Sometimes the most valuable thing isn't done for you, it's taught to you. Sessions and talks that help teams sharpen their story and think strategically.

Good for
Organizations, conferences, and cohorts who want to build skills and energy.

Workshops & Speaking

Includes
  • Brand and storytelling workshops
  • Team training
  • Keynotes and panels
  • Cohort sessions
  • Facilitation
  • Presentation design

Not sure what you need?

Start with a free 20-minute discovery call. We'll talk through what's going on and figure out if we're a fit. No pressure, no jargon.

Book a Call
Why It Matters

What happens without a strategy.

Most mission-driven organizations and small businesses are working with less funding than the work deserves. So marketing becomes a task, rather than a strategy.

You're left with a fragmented communications approach causing three common symptoms.

Symptom 01

You do it yourself.

Marketing gets done off the side of a desk, with no plan to follow.

Only35%
of nonprofits have a documented marketing plan.
Treatment 01

Brand Strategy & Positioning

Get clear on who you are, what you stand for, and why people should listen.

Explore
Symptom 02

You hire a vendor.

A freelancer or shop executes the tasks, a flyer, a post, a website.

33%
say their current strategy isn't working.
Treatment 02

Campaign Strategy & Execution

From the strategic plan to the finished campaign, built and run as one.

Explore
Symptom 03

You lean on internal talent.

A passionate team member takes it on without senior marketing expertise.

Only22%
have a dedicated marketing staffer.
Treatment 03

Fractional Marketing Leadership

Senior marketing leadership without the full-time salary.

Explore
The Solution
NAMESAKE■

We provide the strategy and execution, fueled by expertise, to bring clarity, presence, and results to your organization.

How We Start

A three step process tailored to your needs.

We start with a conversation, get clear on what's really going on, and only then talk about the work.

01

Discovery Call

A free 20-minute conversation. A chance to talk through what's going on and figure out if we're a fit.

Free
02

Brand Assessment

Before we build anything, we figure out exactly where your brand stands. You walk away with an honest picture and a plan, whether or not you work with me after.

By Inquiry
03

The Work

A clear map of which services would help most, and what they cost. The assessment fee is credited in full toward any engagement you start within 60 days.

Scoped to you
Let's Talk
Kimberlee-Mykel Thompson, Founder of NAMESAKE
Kimberlee-Mykel ThompsonFounder & Brand Strategist
Why NAMESAKE

A name isn't just what people call you.

In my family, a name is something you're handed, something you carry, something you live up to.

I've spent my career building names people recognize, leading brand and creative work at Converse, Meta, and LEGO, including global collaborations with Marvel and Disney. What I learned in those rooms is simple. Real results aren't built on luck, but through strategy, insight, and alignment that meets people where they are.

I believe the good people doing hard, important work in our communities deserve the same caliber of thinking the biggest brands in the world rely on. That's why I built NAMESAKE. I help organizations build a name that means something. A name people trust. A name that lasts.

A NAMESAKE.

The portfolio
Clarity. Presence. Results.

Let's build a name that means something.

Start with a free discovery call. We'll figure out what's really going on, together.

Book a Discovery Call